Model Summary

Manual Revenue models, similar to manual customer acquisition models, utilize what we call “components,” which enable you to add variation directly into your forecast.

For instance, if in component 1 you forecast $5,000 per month growing at 1% over a 36-month period, and you also want to include a spike in revenue over the summer for seasonality, then you can create a 2nd component spanning the summer period and add the additional revenue you expect over that timeframe. Each component will be added on top of any other component that overlaps the same month. 

 

MODEL INPUTS

 

Transaction Fees

Transaction fees as a % of total revenue from this subscription (if none enter zero). 

 

# of Days to Get Paid

The number of days between the day a subscription is paid and the day the money is available in your bank account.

http://www.investopedia.com/terms/d/dso.asp

 

Component Name

The name you would like to use to label the component (optional).

 

Launch Month

The month that you would like to begin forecasting revenue for this component.

 

End Month

Select the month you would like to stop forecasting revenue for this component. The month you select will be the final month of the projection and you will no longer generate revenue in the subsequent months for this component.

 

Revenue per Month

The revenue generated per month (for that particular component) between “Launch Projection” and “End Month.” 

 

Monthly Growth

The % increase or decrease in revenue per month (for that particular component), if no change enter zero.

 

Growth Duration

The total number of months % Growth takes place. After this period Revenue per Month will remain flat.

 

+ Add Component

Adding a component will add additional revenue to this projection on top of all the revenue projected in other components. 

Example: If Component 1 forecasts $5,000 per month for Months 1 to 6, and you add a second component that forecasts $2,000 per month from Months 4 to 6, then in Months 1 to 3 there will be $5,000 in revenue per month, and Months 4 to 6 will have $7,000 in revenue per month. Any % change per month will only be applied to the revenue projected in that component (i.e. if in Component 1 the % change per month is 5%, then only the revenue projected in Component 1 will grow at 5% per month).